Jessica McClaine | January 13, 2022






Rob Culp’s love for the Tar Heels was almost as deep as his love for his family and company.

Culp Family


"We've always been big Carolina basketball fans," said Iv. "I remember going to the 1982 National Championship with my parents, the last game in Carmichael, the first game in the Dean Dome, and we always watched games as a family with my brother and my sister. I loved it, and my dad loved it. It was one of those things that just passed down generationally, and we enjoyed being a part of it."


As a way to celebrate Rob Culp's legacy and his beloved alma mater, UNC Chapel Hill, the Culp family + Culp Inc. gifted LiveSmart performance fabric to recover the 10,000 lower-level and mezzanine seats in the Smith Center Dean Dome.

UNC Dean Dome + LiveSmart

"It's a perfect marriage of what our company's values are," said Iv. "We're a public business with a family culture. To my dad, family and business were the same, and it's truly special to be able to honor him in this way.


It's an incredible honor to have our, TRUE CAROLINA BLUE, Linette LiveSmart Performance fabric, protecting the Tar Heel fans as they cheer on their UNC Tar Heels. #GoHeels 💙

  Culp Family Honoring Rob Culp


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Jessica McClaine

Jessica McClaine

Jessica is a digital marketing and online sales coordinator with a background in textile design. She’s passionate about anything creative or DIY. That’s probably why she and her husband bought a fixer-upper with "great bones," but in need of lots of work. Send Jessica your favorite meme or connect with her to share your creative ideas, or to ask her anything about LiveSmart fabric.