Are you wondering if investing in performance fabrics for your products is the right choice? Will there be demand in the stores for furniture made from these high-tech textiles?
Well, of course, many factors go into those decisions, but rest assured that performance fabrics offer advantages. Keep reading to learn four key benefits of a long-lasting performance fabric.
- Longevity
Performance fabrics are built to last which means your beautiful new furniture will stay that way. Most upholstery fabrics look beautiful but aren't designed to protect the cushions underneath. Performance fabrics are engineered to have water-resistant and stain-resistant qualities so everyday spills and stains do not soak into your cushions and cause irreversible damage. Understandably longevity is important to customers. People often pick one great piece of furniture, such as a sofa, and design a room around it, so they want to know that the central piece won’t need replacing anytime soon.
Pet and kid-friendly
It’s no secret that kids make messes just about everywhere they go. The same goes for the furry, four-legged “children” as well. Performance fabrics provide the anecdote to melted popsicles, spilled sippy cups, and muddy paws. They prevent absorption of liquids and adherence of solid particles, which is the way stains form. Spills bead up on the surface and require simple blotting to remove. And advancements in technology have ensured that there are stain-resistant fabrics in the market that are safe for both pets and children. It’s no longer a question of performance or peace of mind. They’re both available.
- Wide range of styles
Performance fabrics aren’t just for athletic wear. They come in an array of patterns and textures for use with interior sofas, chairs, pillows and more. Makers of some performance fabrics have top-of-the-line designers with a keen eye for style who are in tune with fashion-forward trends. They’re constantly thinking about the direction of fashion to ensure that the fabrics they offer are never out-of-style before the furniture hits the sales floor. Design of performance fabrics, from a style perspective, shouldn’t happen in a vacuum from the design of lines that do not use performance textiles.
- Performance yields loyal customers.
You will find no customer more loyal than a mom who has discovered a product that makes her life simpler. When you can provide furniture and accent pieces that are great looking, durable, safe, and easy to clean, customers will love your company for life. They will request those fabrics, come back to buy that second piece of furniture, tell their friends and share on social media. True, they won’t be buying stain treatment options in the store, but the benefits they will generate as a loyal ambassador for your brand or your product are way more substantial.
